Crafting the Organic Mindset Through Attitude: A PLS-SEM Approach

Kalisri L. Aravindan; Aysa Siddika; T. Ramayah; Farheen S. Wani; Sanmugam Annamalah; N. Ilhavenil; Lylia Hamdan Sunita

doi:10.28991/HEF-2024-05-04-08

Authors

Kalisri L. Aravindan
aravindan@mmu.edu.my
Faculty of Management, Multimedia University, Cyberjaya, 63100 Selangor,, Malaysia
Aysa Siddika Faculty of Management, Multimedia University, Cyberjaya, 63100 Selangor,, Malaysia https://orcid.org/0000-0001-7407-5150
T. Ramayah 2) School of Management, Universiti Sains Malaysia, Minden, 11800, Penang, Malaysia. 3) Department of Information Technology & Management, Daffodil International University, Birulia, Bangladesh. 4) Department of Management, Sunway Business School (SBS), 47500, Petaling Jaya, Selangor, Malaysia. 5) University Center for Research & Development (UCRD), Chandigarh University, Ludhiana, 140413, Punjab, India. 6) Faculty of Business, Sohar University, Sohar 311, Oman. 7) Management Information Systems Department, School of Business, The University of Jordan (UJ), Amman, 11942 Jordan. 8) Faculty of Economics and Business, Universitas Indonesia (UI), Depok City, West Java, 16424, Indonesia. 9) Asia Pacific University of Technology & Innovation (APU), Technology Park, 57000 Kuala Lumpur, Malaysia.
Farheen S. Wani Faculty of Management, Multimedia University, Cyberjaya, 63100 Selangor,, Malaysia
Sanmugam Annamalah Graduate School of Business, Research and Innovation Management Centre, Segi University, 47810 Petaling Jaya,, Malaysia
N. Ilhavenil Special Education Campus, Institute of Teacher Education, Kuala Lumpur, 56000,, Malaysia
Lylia Hamdan Sunita Faculty of Management, Multimedia University, Cyberjaya, 63100 Selangor,, Malaysia

Vol. 5 No. 4 (2024): December

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Organic food consumption is a crucial concept of sustainability, especially in the quest for a healthy lifestyle, thus having witnessed human beings' attention shift towards eco-friendly products, altogether eradicating the fear of pesticides' adverse impact. Despite numerous research studies on organic food, very few have focused on health and environmental concerns underpinned by the Theory of Reasoned Action (TRA) in Malaysia's context. Utilizing the TRA, the present study investigates the influencing factors and the mediating impact of attitudes on organic food purchases among Malaysian adults. The study utilized purposive sampling, and data analysis was conducted by Partial Least Square, Structural Equation Modeling (PLS-SEM). Findings from 374 respondents accentuate the significance of attitude (ATT) in organic food purchase intention (PI) while confirming the pivotal role of health consciousness (HC) and subjective norm (SN), be it in PI or ATT. Although environmental concerns (EC) were seen to influence ATT directly but not PI, EC was able to render its impact on PI, mediated by ATT. This study offers crucial information that will aid organic food stakeholders in motivating purchase intention while providing impetus to the organic food's body of knowledge. The present study concludes that organic food proponents can strategize through market segmentation, involving producers and marketers sharing information about product quality, ecological benefits, and flavor.

Doi: 10.28991/HEF-2024-05-04-08

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Aravindan, K. L., Siddika, A., Ramayah, T., Wani, F. S., Annamalah, S., Ilhavenil, N., & Sunita, L. H. (2024). Crafting the Organic Mindset Through Attitude: A PLS-SEM Approach. Journal of Human, Earth, and Future, 5(4), 643–659. https://doi.org/10.28991/HEF-2024-05-04-08

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Crafting the Organic Mindset Through Attitude: A PLS-SEM Approach

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